About Us

DecaSIM reinvents performance and measurement of promotions.

Who we are?

Doug Edmonds

Studied engineering at Cambridge University, before becoming the strategic leader at several quantitative research firms. Doug founded DecaSIM in 2020, and designed and developed the software, launching a proof of concept and full implementation.

Chris Antipa

Drawing upon more than 25 years of experience, Chris Antipa is a leader in the implementation of advanced technology solutions within the retail and Fintech sectors. At present, Chris spearheads client relationship management initiatives for the DecaSIM team.

Andrew Nadin

Started his retail career at Aldi UK, followed by 10 years as a CPG marketer in Europe, then founding his own agency. Ten years ago he moved to the USA and has held senior leadership positions at regional retailers. Andrew has in-depth experience of retail digital transformations.