The emergence of performance-based marketing, data, insight, analytics, personalization and identifiable customers has led to a paradigm shift in the expectations of retail measurement and promotional performance. But there are still whole areas of retail promotions and advertising which are considered ‘unmeasurable’ or difficult to make a clear assessment of impact.

Ignoring these opportunities is playing not to lose, but knowing the level of competition, the emerging channels and thin margins, retailers can’t afford to play not to lose or for the tie, they need to win. That’s why we created DecaSIM. Using our connections with Stanford and Columbia Universities, and with over 70 years combined retail, CPG and research industry experience, we eliminate inefficient promotions which lack shopper relevance. We have created a retail AI platform which plays to win: DecaSIM.